Customer and Potential Prospect Management Features
• Management of retail banking customers data
(educational background, fiscal details, bank
activity, investment priorities, hobbies and favorites,
VIP information, special dates, photo and legal
documents)
• Management of corporate banking customers
data (other Financial Institutions, history,
mortgages, financial and fiscal information,
imports, exports, loans, shareholders, authorized
officers, corporate identity, interest groups etc..)
• Joint account holders (joint accounts, accounts
for minor children)
• Customer segmentation criterion
• Customer profile
• Customer portfolio available to be brokendown
on key account officer and/or distribution channel
basis
• Contact and potential customer management
• Data entry process with warning and control
features
• Tailor made software

Functions Specific to the Banking Industry
• Customer information change approval system
• Information screening changes approval privileges on
user basis
• Customer information improvement (StraMar Improver)
• Repetition control system
• Customer history
• Follow-up of black lists from different sources
• Searching by different criteria such as name, surname,
telephone, electronic mail, credit card
• Tracking big customers, corporations and other
customer groups
• Follow-ups by customer representatives
• Customer scoring system with special formulas (StraMar
Scoring)
• Automatic transfer of contact information from other
sources

StraMar while transmitting announcements, requests and proposals
Many requests and announcements are made and offers are requested or sent with various methods by the customers, employees from different departments, channels of the company, and service providers to the employees of various departments. Communicating with them, StraMar may be used from any desired point. (Internet branch, web site, mobile devices, StraMar interface in the company) Using StraMar for communication instead of telephone and fax ensures speed, convenience, standardization, structural form, accuracy, monitorability and scalability.

StraMar in Workflow
An important part of workflow in a company is related to internal and external customers, channels or business partners. This shows the significance of workflow integrated with the customer in a CRM solution. With Stramar, a task or an activity can be assigned to different individuals or groups electronically. When these activities commence or are completed, informative messages are sent to relevant people manually or automatically. Workflow within the company and communication between the units accelerates. Information does not get lost and status of the tasks can be followed.

• Unlimited types of activities and work flows specific to banking industry
• Customer, contact, channel visits
• Special activities arranged by your bank, such as visiting the customer having the rival product on the expiry date, or arranging for
after sales visits.
• Activities such as application, approval, cancellation, renewal, changes in account statement cut-off date, audit, rewarding system
requirements etc.
• Call center inbound and outbound activities
• Requests to the distribution channels
• Electronic forms
• Documents connected with workflow
• Offers, sales

StraMar Contact Center for Communication with Internal and External Customers
With the StraMar Contact Center, activities, forms and offers may be monitored; and new ones may be formed quickly. A person using the StraMar Contact Center may monitor the followed-up or completed ones and the status of tasks assigned by others or appointed to himself/herself based on customer and date. All monitoring operations are made within the given authorizations to the users. The customers and channels receive quicker and more productive service; sales can be made on the phone and campaigns can be organized.

Facilitates your strategic planning
• Enables you to promote all sorts of products and follow up all details from the application process to the approval process.
• Allows to implement different marketing strategies
• Facilitates customization of your marketing mixes according to customer segments
• Ensures that you follow up the special processes of your products that are designed for your personal and corporate customers
• Ensures you that your plans shall be implemented by all departments according to your specifications
• Enables you to define and determine the privileges of sales representatives, teams and channels.

Helps you to implement your strategies quickly, accurately and in a standard manner
• Ensures that your sales processes are quick, correct
and standard in all channels
• Enables you to make cross-sales
• Offers task-based diaries to your sales
representatives, managers and company personnel
• Ensures that you create a corporate memory, and
implements all sorts of activities from customer
visits to surveys

Ensures that you monitor the process and assess the results
• Enables your managers to monitor their teams
• Enables you to make reports and analysis based on your customer, customer group and customer representatives
• Ensures that you get process reports based on sales representatives, teams and channels

Facilitates Strategy Changes
• When changing your products, pricing policy, discount terms and information you wish to follow, the adaptation process does not require
re-encoding of the software.
• Allows to follow up organizational changes, personnel movements historically
• Allows you to load your changes to the system in advance. It ensures that your changes are put into operation at the correct time.

B2B and B2C in the same environment
• B2B and B2C Internet sites can be administered by one StraMar environment.
• Insurance products and other products may be integrated
• While supporting hundreds of organizations B2B and B2C structures may be integrated with mobile devices.

Multiple suppliers and their products
• It gives brokers and agents the advantage of working with more than one insurance company.
• It gives advantages to brokers and agents working with more than one company and to organizations selling and servicing products. The same system may simultaneously look after the needs of both the company supplying the product and the company selling or servicing the product.
• Product suppliers may manage their product mixes by StraMar Designer.

Synergy among group companies and different groups
• Cross selling opportunities may be created
• Customer information will be standardized.

Campaign Management with StraMar
You can follow up your campaigns on a product and personal basis and arrange campaigns. Thanks to the campaign pools working together with contact and customer information, you can create lists for e-mail, telephone, SMS and fax, and arrange campaigns. You can monitor your submitted offer and perform campaign analysis.

Monitor Team Performance
You can follow up the achievement rates, offer and sales of your sales representatives & teams. You can conduct performance analysis with given targets based on product, product groups and product families. You can also get sales and target assessment reports. You can follow up the customer groups and the targets of customer representatives responsible for these groups.

Create a data warehouse
With the establishment of your central customer information system, you can create a data warehouse that will work integrated with your other systems and analyze customer profitability, product, branch and other channel effectiveness. You can see in which customer segments you are profitable, and plan your strategies with correct data.

BTIKernel.Net Architecture developed for corporate software

The BTIKernel.Net architecture that SFS uses in all its products gives an advantage to insurance sector organizations:

• Fast and secure software architecture
• Ability to implement rules specific to organizations without
requiring any change in software
• Operation in different languages at the same time
• Ability to operate in different databases
• Easier, faster, more economic maintenance processes
• Flexible, parametric address processor, printing and report
processor
• Management and security procedures aimed at the system
requirements of middle and large-sized organizations
• Process, product, field and activity privileges on user and user
groups basis, user-specific menus
• Component Checker checks the accuracy of system parts

and other functions reflecting SFS knowhow.

Integration with other organizations
Other organizations may integrate with the institutions in the banking industry with StraMar Bank. With different software systems, the company may communicate in XML standards. With transfer engines in StraMar Bank, information may be taken from different databases and transferred to different databases.

Full integration with the other sectors can easily be made by the use of StraMar’s alternative vertical products (StraMar Insurance, StraMar Automotive, StraMar Telecom, StraMar Leasing, StraMar Factoring, StraMar E-Store etc.)

Integration with Existing Banking Systems
Integrating securely and rapidly with the existing banking systems with StraMar B2B Integrator, StraMar Bank may be contacted from within software like the Internet branch and call centers software by StraMar e-CRM Objects product.

Integration with Other Technologies