Each customer represent a different value for the company. To
measure this value and to make comparison among the customers is made possible
quantitatively by Stramar Scoring. The scoring and risk analysis can be made
in a customized way, with the criterias and formulas defined by the company.
The
standard and objective measurement
and evaluation criterias are defined
to be applied to proposals and applications
organization wide. The investigation
for credit applications and customer
profile analysis of real and judicial
persons are made by taking into account
the data present in Stramar. The
criteria definition and scoring for
judicial persons is also possible. For
example, by defining a coefficient
to the customer's profession, income
level, education level, marital status
and children information, the answers
to the questions can be evaluated
and a weighted scoring can be calculated.
This kind of a scoring can be used
in every aspect of a customer life,
such as applications, campaigns and
so on.. Black
List Informations and other different
sources information about the customer
can be observed and can be shared
throughout the organization.
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